Who honestly thought this was a good idea?
Oh dear. Have we Quantum Leaped back into the 1990s or something? Electronic Arts' 'fresh' and 'innovative' new marketing campaign for Dead Space 2 features the tagline "Your Mom Hates This."
We're not even joking. There's a website and everything. yourmomhatesthis.com/ This is a thing that is happening in this day and age. It's highly reminiscent in fact of another Internet meme... but you can see that at the end of this story.
The trailer (which you can see below) shows clips of the space opera scarefest being shown to the older generation, their nauseated reactions caught on camera so that the publisher can tell children over the age of 18 that their own mother might not approve of your adult choice in video game. Thanks for that.
The sad part is, Dead Space 2 is looking really quite good. This cringingly cringe-worthy cringefest is enough for us to be put off the game entirely. Great job, marketing team!
Oh, the video also reminded us of:
We're not even joking. There's a website and everything. yourmomhatesthis.com/ This is a thing that is happening in this day and age. It's highly reminiscent in fact of another Internet meme... but you can see that at the end of this story.
The trailer (which you can see below) shows clips of the space opera scarefest being shown to the older generation, their nauseated reactions caught on camera so that the publisher can tell children over the age of 18 that their own mother might not approve of your adult choice in video game. Thanks for that.
The sad part is, Dead Space 2 is looking really quite good. This cringingly cringe-worthy cringefest is enough for us to be put off the game entirely. Great job, marketing team!
Oh, the video also reminded us of:
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Comments
gingineer 17 Jan 2011 22:14
1/1
true it is a fairly bad ad. but i still really want the game. i justy hope that EA take the money from this and invest it in more original IP.