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Electronic Arts, one of the leading games publishers in the world, it was established in 1982 by Trip Hawkins. He was aided by Rich Melmon (Melmon worked in marketing at Apple). Hawkins began working from his home, using his own money. The company was then moved to an office in the headquarters of investment bankers, Sequoia Capital, which was based in San Mateo, California.
The initial name of EA was going to be Amazin' Software, but it was later changed to SoftArt. Neither name was deemed acceptable, so a meeting was held in 1982 between the 12 employees, and Electronic Arts was born.
The First Games
Electronic Arts' first games include Hard Hat Mac, Pinball Construction Set and Archon. These games were released in the spring of 1983. These games were packaged in modern, exciting-looking cases, so they looked similar to rock and pop albums.
Over the 80s, EA had created a wide variety of games and genres; major titles included The Bard’s Tale, Wasteland, Starflight, and Chuck Yeager’s Advanced Flight Trainer. Electronic Arts had even branched out into creating 'Deluxe Paint' one of the key applications for the Amiga computer.
Enter Larry Probst
Larry Probst entered the video game industry with Activision in 1982. In the autumn of 1984, Larry Probst joined Electronic Arts as the vice president of sales. He brought a wealth of marketing knowledge to the company, and organized EA's strategy of dealing directly with retailers.
Mad for Madden
Hawkins wanted to create a football game. So Hawkins recruited John Madden, the Oakland Raiders coach, to learn all the rules of football, to make his game more realistic. Also, using John Madden added another selling point to the game – a celebrity endorsement. All this hard work paid off in 1988 when the game was finally released and lead to EA's longest running franchise. The game was simply called John Maddens Football
Genesis to Revelation
The Mega Drive (Genesis) was released in 1989. The Mega Drive was a 16-bit gaming console by Sega. EA also brought over many strategy and RPG games to the Mega Drive. These games appealed to older players, therefore making the audience of video games wider.
Electronic Arts also formed a partnership with the Japanese developer/publisher Squaresoft to publish their PlayStation titles in North America, helping to bring Japanese-style role playing games to a mass audience. However the Nintendo 64 didn't see very many EA titles.
Online
In 1997, Electronic Arts entered the online market when Origin Systems created Ultima Online, an online fantasy world that could have hundreds of thousands of players across the globe playing it at any one time.
The Pogo.com brand was launched on September 2, 1999 . In March 2001, Electronic Arts (EA) purchased www.pogo.com for approximately $40 million. This site has a variety of free games, subscription games, and games available for download.
PS2 vs Dreamcast
In 1999, Sega released the Dreamcast, although EA could not see a market for it. The Dreamcast was released a year before Sony's Playstation 2. Then Nintendo began a fresh start with its Game Cube, and Microsoft was just coming through with the first Xbox console. EA's tactics were to divide its efforts over the three consoles, so no console could claim dominance.
Electronic Arts had the advantage over other games publishers, because it could publish games across multiple platforms, in a cost-effective way. It could also publish games in multiple languages and deploy games globally better than anyone else.
The Playstation 2 became a showcase for EA games based on movies, such as Lord of the Rings, and The Godfather. EA also secured the rights to J.K. Rowling’s Harry Potter series and produced several successful games based on the books. EA's Medal of Honor series flourished on all three consoles where improved graphics enabled the developer to produce an intense, cinematic experience.
The Sims?
EA had always found difficulty in appealing to the female audience. The Sims proved to be an answer to this problem. The game started out as just an architectural idea; designing houses, then adding people, to see how they would work. Then it became apparent that the people were the most interesting things on the screen. EA developed the game some more, then put it out into publishing, and then found that The Sims had a tremendous amount of teenage girls playing. Then EA began to develop more expansion packs geared towards a female audience e.g. Hot Date. To further appeal to girls, EA started buying advertising space in fashion magazines, and on M.T.V television adverts.
Europe! Europe!
Europe has always played an important part to EA. It was 1987 when the European division was set up. In 2004, EA added Criterion Software to its UK studio system. Criterion created the Burnout series of racing games, as well as the FPS, Black. Criterion also produces the RenderWare game engine.
Studios
In 1991, Electronic Arts purchased its first outside development studio, Distinctive Software. This development studio began to work on the EA sports franchise, and it created the long running Need for Speed series. Distinctive was then renamed EA Canada – it's now one of the largest EA studios.
In 1992, Richard Garriott's Origin Systems joined EA. Origin systems developed many games, and the first instalment in the Jane's Combat Simulations series. However, despite its successes, Origin had difficulty integrating with EA, and in 1999 (after the release of Ultima IX) Richard Garriott left the company. Later, several of Origin's high-profile projects were cancelled, and the company was finished in 2004.
EA acquired Peter Molyneux's UK studio, Bullfrog in 1995 . Electronic Arts had already published Bullfrog’s Populous, Theme Park and Magic Carpet. As a division of Electronic Arts, Bullfrog went on to produce Dungeon Keeper and its sequel. Bullfrog was absorbed into EA UK in 2004.
EA bought Maxis in 1997, however Will Wright had already created SimCity in 1989. And when EA bought Maxis, Wright began work on a new project that would become The Sims – one of EA's best-selling computer games.
Westwood Studios was acquired by Electronic Arts in 1998, and the studio produced Command & Conquer : Tiberian Sun, a new sequel, built with an improved game engine. Over the next few years, Westwood continued to produce titles for the Command & Conquer series.
In 2005, Electronic Arts acquired JAMDAT (A successful mobile phone company founded by former Activision executives. Now re-named EA mobile, it has been able to use the knowledge of EA to create mobile versions of games such as SimCity and Tetris.
By acquiring these studios, the company gained many important skills and talents.
Trip Leaves... Enter John Riccitiello
When Trip Hawkins left Electronic Arts, he left Larry Probst in charge of EA. And then Probst made John Riccitiello CEO of EA. On the 2nd of April 2007.
Electronic Arts has 4 divisions, EA Games, EA Sports, EA Casual Entertainment, and The Sims.
Electronic Arts's first work that SPOnG is aware of is the 1981 title, "Ali Baba and the Forty Thieves" (C64).
The company has been involved titles released on the PS4, Switch, Xbox One, PC, 3DS/2DS, PSVita, Wii U, Wii, PS3, Xbox 360, DS/DSi, iPad, PS2, Power Mac, PSP, Xbox, GameCube, GBA, N-Gage, PlayStation, Game Boy Color, N64, Game Boy, Saturn, Sega 32-X, Sega Megadrive, SNES, Amiga, CD32, ST, Mac, 3DO, Game Gear, Sega MegaCD, Sega Master System, NES, C64, Spectrum 48K, Amstrad CPC, Apple II and Atari 400/800/XL/XE. Of these, "Mirror's Edge" (Xbox 360), "Mirror's Edge" (PS3), "The Sims 2: Free Time" (PC), "Dead Space" (PS3), "The Sims 2: Mansion & Garden Stuff" (PC) has been a best selling title.
The company's most recent involvement was on the 2019 release "Anthem" (Mac).
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Paul Jackson | Director | ||||
Keith Ramsdale | Director | ||||
Trip Hawkins | CEO | 1 Jan 82 | - | 91 | |
Larry Probst | CEO | 91 | - | 2 Apr 07 | |
John Riccitiello | CEO | 1 Apr 07 | - | ... |
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Former Football Student-Athletes Bring On-Field Experience to Developing NCAA Football Videogame Franchise
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The soundtrack sets the captivating tone for hero Commander Shepards struggle to take Earth back from an alien race known as the Reapers.
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From Midnight Store Openings to the Opening Bell of the NASDAQ, Gamers and Star Wars Fans Celebrate the Start of their Personal Star Wars Saga Online Today
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Virtual Athletes Compete for a Chance to Win Over $1-Million in Cash and Prizes in New Sports Video Game Tournament Exclusively on PlayStation 3
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29 Jan 2010
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27 Jan 2010
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27 Jan 2010
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27 Jan 2010
Take on the challenge of leading your home nation from qualification right through to a virtual re-creation of the FIFA World Cup Final
27 Jan 2010
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07 Dec 2009
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02 Dec 2009
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06 Oct 2009
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21 Jul 2009
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14 Jul 2009
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08 Jun 2009
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21 May 2009
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22 Jan 2009
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21 Jan 2009
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14 Jul 2008
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27 Jun 2008
Expansion and two-year extension of their agreement to offer dynamic in-game advertising for EA video games
19 Mar 2008
The Sims 3 Gives You Complete Freedom, Inspiring You With Endless Creative Possibilities
19 Mar 2008
Price Offers 64% Premium Over Closing Price on Feb. 15
13 Mar 2008
$26 PER SHARE IN CASH, OR APPROXIMATELY $2.0 BILLION OFFERED
24 Feb 2008
PROPOSAL REJECTED AS INADEQUATE
24 Feb 2008
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29 Jan 2008
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21 Jan 2008
Unique Cartoon Shooter Introduces a New Way to Play Battlefield
21 Jan 2008
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16 Jan 2008
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18 Dec 2007
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18 Jul 2007
All-New Intellectual Property Features Your Favorite Playground Games.
18 Jun 2007
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13 Jun 2007
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02 Mar 2007
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01 Mar 2007
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28 Feb 2007
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28 Feb 2007
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26 Feb 2007
Soundtrack headlined by the world premiere of Avril Lavigne's new track 'Girlfriend'.
23 Feb 2007
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22 Feb 2007
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13 Feb 2007
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19 Jan 2007
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16 Nov 2006
EA Pogo UK advergame launches on PlayJam on 20 November 2006
16 Nov 2006
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28 Sep 2006
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11 Sep 2006
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30 Aug 2006
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22 Aug 2006
International in-game soundtrack takes players around the globe.
18 Aug 2006
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11 Aug 2006
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27 Jul 2006
Award-winning game franchise announces expansion pack.
27 Jul 2006
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14 Jul 2006
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12 Jul 2006
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09 May 2006
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01 Mar 2006
Award-winning studio to create original shooter franchise for PC.
30 Jan 2006
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27 Jan 2006
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17 Jan 2006
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04 Jan 2006
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05 Dec 2005
Sean Connery's James Bond to make his first appearance on the PSP.
07 Nov 2005
Cream of world football talent endorses best selling sports game.
09 Aug 2005
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05 Aug 2005
British pop star to feature in classic James Bond role.
04 Aug 2005
EA, Hard Rock and Gibson team up to launch 'Burnout Bandslam!' - Play your way onto a future Burnout soundtrack.
25 Jul 2005
EAs Super Hero Fighting Videogame to Feature Character Back-story Written by Millar and Artwork by Dodson
14 Jul 2005
Award-winning Battlefield 2 for the PC Expands to Include Covert Ops
14 Jul 2005
Launch in Fourth Fiscal Quarter Ensures Quality
14 Jul 2005
Full steam ahead for advanced train simulator game.
27 Jun 2005
Line-up Kicks off with EA SPORTS FIFA Football 2005 and SSX 3.
17 May 2005
EA to debut 26 current generation console and PC titles.
11 May 2005
Digital Illusions signs contracts for more versions of two of their games that are under production.
09 May 2005
Unique analysis of UK market data ranks top development studios in inaugural Develop Magazine Develop 100; full chart is revealed.
06 May 2005
Rule the slopes in the latest release from the critically acclaimed SSX franchise.
04 May 2005
Battlefield 2 Modern Combat will be available for Sony's new handheld platform Playstation Portable (PSP).
25 Apr 2005
Digital Illusions signs a new contract for the development of a PC game within the shooter genre.
25 Apr 2005
Best selling PC game redefined for new platforms to be available this autumn.
19 Apr 2005
Join forces with friends to win the Treacherous Triwizard Tournament on console, handhelds, and PC.
12 Apr 2005
A new racer hits the streets this November from the creators of the critically acclaimed Need for Speed Underground series.
11 Apr 2005
Players rip through traffic and settle the score in the sequel to 2004's racing game of the year.
04 Apr 2005
Worldwide debut of six blockbuster titles slated for hardware launch.
06 Jan 2005
Newest EA Sports game to deliver authentic rugby experience.
06 Jan 2005
Brazil win the World Cup...again.
20 Dec 2004
EA Sports enters world of Europe's most glamorous club competition.
19 Nov 2004
New music publishing company established.
16 Nov 2004
Newest entry in the multi-million selling Sims franchise offers stylish, non-stop city lifestyle.
11 Nov 2004
And if that's not exciting enough for you, there's always Helmet!
01 Nov 2004
Film-inspired videogame slated for multiple platforms in 2005.
28 Oct 2004
"Cry 'Havok!' and let slip the dogs of war." - Julius Caesar Act III, Scene I: William Shakespeare.
21 Oct 2004
GoldenEye: Rogue Agent and Need For Speed Underground to follow.
12 Oct 2004
It's no longer enough to win - you have to win with style.
08 Oct 2004
Register at WWW.FIFAINTERACTIVEWORLDCUP.COM for the chance to be crowned FIFA Interactive World Player 2004.
08 Sep 2004
'Ludacris-ly' hip soundtrack for sequel.
07 Sep 2004
Digital Bridges named as strategic partner for distribution of mobile interactive entertainment in Europe, North and South America.
02 Sep 2004
Eighteen brand new, eagerly anticipated games to be unveiled at London gaming event.
31 Aug 2004
Electronic Arts announce that award-winner is the composer of the theme music for the highly-anticipated simulation game The Sims 2.
24 Aug 2004
Electronic Arts Acquires UK Creator of Burnout 3 and RenderWare.
28 Jul 2004
Worldwide agreement to develop and publish new PC franchise.
23 Jul 2004
Latest title in acclaimed character-based action series scheduled for release in 2005
17 Jun 2004
Digital Illusions' award-winning Battlefield franchise is coming to the Xbox videogame system from Microsoft.
11 May 2004
Why Save The World When You Can Rule It?
05 May 2004
You are gonna have to fight for it and it ain't gonna be easy.
04 May 2004
Epic adventure lets players choose their own path through the events of New Line Cinema's acclaimed trilogy.
27 Apr 2004
Catwoman game scheduled for release in summer 2004.
12 Feb 2004
Agreement to produce a new series of fighting videogames based on Marvel Super Heroes and original EA heroes.
06 Feb 2004
Next game in best selling Timesplitters franchise due in 2005.
21 Jan 2004
The favourite sport of witches and wizards.
03 Dec 2003
Mario creator becomes the first entrant to the Computer and Video Games Golden Joystick Hall of Fame at todays awards ceremony.
28 Nov 2003
UK champion to represent country in international finals.
24 Oct 2003
The final short-list of nominees is announced for the Computer and Video Games Golden Joystick Awards 2003.
24 Oct 2003
Now's your chance to explore the world of magic, Sims-style. The Sims Makin Magic Expansion Pack has gone gold!
08 Oct 2003
Soundtrack CD now available to order at www.music4games.net.
19 Sep 2003
Music line-up announced.
19 Sep 2003
Five EA titles to support online gameplay in Europe.
19 Sep 2003
World's leading players join EA Sports.
19 Aug 2003
Austin Game Conference to feature keynotes by Raph Koster, chief designer of Star Wars Galaxies, and Mark Jacobs, CEO/President, Mythic Entertainment
07 Aug 2003
Wage global war to become the ultimate general
07 Jul 2003
Warthog signs deal with Electronic Arts.
04 Jul 2003
nVidia today announced that it has formed a strategic relationship with Electronic Arts, the leading worldwide publisher of PC and console games.
14 Apr 2003
Developer of Critically Acclaimed PC Game Battlefield 1942 To Get Strategic Investment
27 Feb 2003
System Shock 2 and Flight Unlimited III are First Games in Multi-Title Agreement
06 Feb 2003
Title to be developed for multiple consoles by Warthog
24 Jan 2003
Grand Theft Auto III emerges as the star of the show at todays Golden Joystick Awards ceremony.
28 Oct 2002
Dennis Publishing announces tie-ins with The Sun and The Saturday Show as the voting deadline for this years Golden Joystick Awards draws near.
28 Oct 2002
The list of official nominations for this years Golden Joystick Awards is announced.
17 Sep 2002
DTS Interactive SDK Launch Enables Top Game Developers To Feature DTS Digital Surround Sound
30 May 2002
World Cup organisers troubles mount as Telewest Broadbands blueyonder multiplayer gaming service threatens to distract the viewing audience.
29 May 2002
The next ROWEB LANPARTY action-fest COMBAT250 will take place in Bicester on the weekend 14th-16th June and is sponsored by Ubi Soft.
28 May 2002
23 Apr 2001
THQ to publish FA Premier League STARS 2001, Bundesliga STARS 2001, LNF STARS 2001 and Primera Division STARS 2001 across Europe.
28 Mar 2001
The world's leading first-person action game is coming to the PlayStation 2.
28 Feb 2001
The classic arcade game of pinball undergoes an extreme reworking in Adventure Pinball: Forgotten Island for the PC.
29 Jan 2001
Add-on disk to 2000 s top-selling PC game in stores this Spring.
24 Jan 2001
EA Games to resurrect feudal Japan in Shogun: Total War Warlord Edition for the PC.
18 Dec 2000
Enter the world of Motor City and the golden age of the American hot rod - classics, stocks, muscle cars, and pure horsepower.
15 Dec 2000
WCW Backstage Assault ships for the PlayStation with Nintendo 64 to follow.
13 Dec 2000
WCW Backstage Assault ships for the PlayStation with Nintendo 64 to follow.
28 Nov 2000
EA goes behind enemy lines with Medal of Honor Underground for the PlayStation, the next chapter to the popular World War 2-inspired game.
25 Oct 2000
EA "shakes, not stirs" the delivery of The World Is Not Enough, the highly anticipated first-person James Bond action game.
18 Oct 2000
Electronic Arts announces FIFA Soccer World Championship, is the first EA SPORTS title to ship for the PlayStation® 2
24 Apr 2000
Now you can step up to the plate as Hank Aaron, Babe Ruth, Mike Piazza or many other Major League Baseball® (MLB) stars past or present.
14 Mar 2000
Electronic Arts announces that it reached an agreement with Dick Vitale to participate in the marketing of NCAA® March Madness 2000.
07 Feb 2000
Newest Iteration of EA SPORTS No. 1 Best-Selling Worldwide Franchise Features All 12 Major League Soccer Teams and the Voice of Julie Foudy
26 Oct 1999
04 Jun 1997